ALTS by Adidas: ALT[ER] EGO NFTs
Adidas steps into the future with the evolution of their NFT project.
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Adidas recently unveiled its latest venture, ALTS by Adidas, which takes NFTs to a whole new level. This dynamic and ever-evolving NFT will transform over time based on the choices you make and your level of involvement.
The first chapter of this exciting new project is called ALT[er], and it marks the beginning of a journey towards owning your exclusive 'ALTS by Adidas' identity. Your ALT[er] ego is the first of eight distinct traits that will shape your unique identity. And as an added bonus, your ALT[er] ego will provide you with a unique utility tailored to your interests.
As you can see in the image below, the reveal process will identify which NFT ALT[er] EGO the holder receives and they come with varying perks. They’re categorized by Strikes, Sprints, Hoops, Thrills, Amps, Soles, Decos, and Drips. Here’s a look at the overall utility made available to the full collection of NFT holders and those specific to the categories.
Here’s a closer look at a couple of the categories.
Additionally, there is an interactive storyline that will keep you engaged until the end of Chapter 3 which seems based around the Rift Valley Motel.
At the end of Chapter 3, holders will receive a distinctive PFP that reflects countless trait combinations and includes a rarity rank. It's a digital fashion statement that evolves based on your interests and engagement. And the best part is that you will have exclusive access to the Adidas web3 ecosystem at collect.adidas.com.
With this project, Adidas is moving away from its initial NFT project called "Into the Metaverse" and there has been a real uptick in excitement since the project started to make some big announcements. Here are the stats in the last 7 days alone.
A 45% increase in floor price from 0.404 ETH ($768.97) to 0.5891 ETH ($1121.29) as of April 12th.
Take a closer look at the project website and collection (currently unrevealed) on OpenSea.
Note: I am a holder of an ALT by Adidas NFT so please take my enthusiasm with a pinch of salt. Your financial decisions are yours and this post was not intended to be investment advice.
Thanks for reading, David Skilling.
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