The NOW PASS, from leading NFT media company NFT NOW, sold out its collection of 2,750 passes and looks to be a project with real substance. They raised 624 ETH ($1.1 million) in the first 48 hours.
Full Disclosure: I am a holder of the NOW PASS. This post is for information purposes only and not to advise anybody to invest, please do your own research and don’t just take my word. This is also not a paid advert for NFT NOW or the NOW PASS, I am writing this independently.
Before I get into the project, let me give a brief introduction on who NFT NOW is for those who may not be aware.
What is NFT NOW?
“nft now is on a mission to redefine how creators and their communities share in the value they create.”
NFT NOW is a media platform that calls itself “YOUR GO-TO NFT GUIDE”, and they’re not wrong. They provide a huge amount of insight into the world of NFTs from industry news and analysis to shining a spotlight on creators’ work in front of its 150k+ Twitter, 130k+ TikTok, and 180k+ Instagram audiences.
Who’s behind NFT NOW?
NFT NOW was created by Matthew Medved (CEO), Alejandro Navia (President), and Sam Hysell (COO). Matthew is the more widely known of the three in the NFT space as a very vocal contributor to the community.
Medved is an American entrepreneur, journalist, DJ and record producer. He previously served as senior vice president of content at lifestyle publisher Modern Luxury and editor-in-chief of Spin, an American music and culture magazine. He is also the founder of Billboard Dance, Billboard's dance and electronic music channel.
In 2022, Yahoo! Finance ranked Medved as one of the top ten most influential figures in the NFT space.
WHAT IS THE NOW PASS?
The Now Pass grants you access to the nft now ecosystem – also known as the Now Network. The Now Network is the foundation for nft now’s initiatives to build the future of tokenized media, pioneer a community-centric media model, and bring about a creator-friendly future.
Here is a list of benefits that have been shared in the NOW PASS Discord server. There’s is a lot more to come in future according to the team.
🪂 Exclusive airdrops for holders in collaboration with leading artists and projects
📲 Now Network alpha, exclusive content and market insights
🏆 Access for selected holders to this year’s NFT100 gala with the top artists and community leaders at The Rockefeller Center’s Rainbow Room
🗽 Exclusive holders event during NFT NYC next month
💭 Intimate masterminds with artists, collectors and builders at the forefront of web3
🤝 First dibs at partnerships with brands, communities and artists across the Now Network
🌀 Exclusive access to The Gateway VIP tickets, holder-only experiences, merch, and more.
📞 Direct line of communication with nft now leadership team
There are a number of interesting elements here but the things that jump out to me personally are the early access to information and the networking opportunity with this community. The founders are very active and accessible, so for me, someone operating in this industry, both of these benefits offer real value.
“The Now Network is our next step in pioneering a community-centric media model and building a creator-friendly future.”
The Creative
The artwork was created by NFT NOW’s CTO & Creative Director Aaron Baker.
The pass artwork itself is impressively innovative. I’m yet to completely dig into it but the team have been announcing the interactive elements of each NFT. From what I’ve seen this is the first of this kind of art in the NFT world.
According to the Tweet thread,
“We will be sending exclusive messages and updates directly to our holders through the NFTs 👀”
Who else has joined this exclusive NFT club?
After the initial mint process was over the team shared some information on the people who had obtained NOW PASSES and there are some interesting names.
High-profile artist in the NFT space - FVCKRENDER.
Established musicians - Steve Aoki, Black Coffee, and Don Diablo.
Major NFT collectors and thought leaders - 9GAG’s Ray Chan, GMoney, Seedphrase, and Pranksy.
Also a host of founders and executives from Moonpay, Ledger, Sotheby’s, Prada, 9GAG, Farfetch, Manifold, SuperRare, Nifty Gateway, Doodles, Pudgy Penguins, Rug Radio, and, Vayner3.
Final thoughts
From my perspective, this was a no-brainer. NFT NOW is the leading media company focused on NFTs and they have a strong and experienced leadership team. I’ve followed Matthew Medved for some time now and I’m impressed with how he conducts himself.
These guys are taking the right approach, encouraging the community to be patient as this is a long-term project being developed to create ongoing value over time. There are certain projects that just have all the signs of high-value offerings and this is certainly one of them for anyone who is serious about the NFT industry. These are not some crypto bro’s in a basement dropping worthless NFTs with a strategy of hype to get people to buy into a hope and a dream, these are experienced business people with a solid value proposition and respected in this industry.
If you want to learn more, check out the Website
Here’s the collection on OpenSea
The community operates in Discord
NFT NOW Website
Thanks for reading, David Skilling.
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Disclaimer: None of the content provided by The NFTV should be considered advice. The thoughts and ideas presented are personal opinions and are for entertainment purposes only. You (and only you) are responsible for the financial decisions that you make, you should always do your own research as investing comes with risk. The ideas presented here are my opinions at the date of writing and may change in the future.